Kongu Vellala Gounders only marry outside their Kootam (Clan) and are renowned for their elaborate three-day-marriage extravaganzas. Their marriage rituals follow the Kshatriya pattern and necessarily involve service castes participation.
The First day event : The first day event is called ‘Naal virundhu’. On this day, close relatives of the bride and bridegroom will host feast for the bride’s family and bridegroom’s family respectively.
The Second day event : On the second day, marriage arrangements will be done by brining together all relatives. Events such as erection of pandhal (temporary shed), cutting of ‘Muhurtha Kaal'’, hairdressing of bridegroom by kudimagan, informing the marriage event to village community by drum beating, hosting of feast for the relatives in the bride’s family as well as bridegroom’s family, bridegroom leaving for the bride’s house will take place on the second day. The marriage event will take place in bride’s house.
The Third day event : The 'Mukurtham' will take place on third day. The bride and the bridegroom will be seated on the marriage platform on completion of appropriate rites. The thaali (mangala naan) will be tied by the bridegroom around the bride’s neck and Mangala Vaazhthu song will be recited.
The marriage events will come to a close with the serving of grand feast to all relatives, friends and neighbors. The marriage events will be performed by a respected elderly person of the community itself called arumaikaarar. This section explains the various events of the marriage ceremony in TAMIL. All the rites are performed only in the Tamil language.
The main occupation of Kongu Vellala Gounders was agriculture and they excelled in it by their hard work and dedicated efforts. Hence agriculture related rites such as boiling paddy and seer koodai formed part of the marriage rites of Kongu Vellalar Gounders.
The great Tamil Poet Kavisakaravarthi Kambar is the author of this Mangala Vaazhthu. The mangala vaazhthu song, which is, recited only in Kongu Vellala Gounder marriages. This song explains in detail and in sequence all the events related to a marriage from the beginning to the end. The song has been written in such a way that it describes the marriage events in a grand manner. The Status, life, style, culture, and nature of society and relationship of Kongu Vellalar are very well brought out by this song. The Mangala Vaazhthu song is qualified to be spoken literature.
The art of marriage of Kongu Vellala Gounders strives their best to lead a successful and prosperous domestic life after marriage.